Overview of basic knowledge clothing accessories
Clothing accessories: bring industry growth needs to improve quality
Mostly small and medium domestic garment accessories industry, product quality is generally low, but the cost and localization advantages. Clothing accessories demand with an acceptable level of prices gradually rise, and domestic garment accessories business by virtue of cost advantages in the field of mid-range products, a gradual increase in the scale of enterprises, research and development capabilities and marketing network, to shorten the gap with international garment accessories business. Clothing accessories demand: quality and acceptable prices gradually increased.
Clothing brand gradually rise, garment export enterprises gradually to ODM / OBM business model change, clothing accessories increased sensitivity grade demand, price sensitivity decreases in high-end clothing materials demand gradually released.
Domestic garment accessories business: With the cost advantage and gradually shorten the gap with international garment accessories business
International clothing accessories business in the field of high-end products have an absolute advantage, but needed large-scale enterprises, global marketing network and maintain technical superiority R & D investment are very high, leading to its mid-range products to market expansion is limited.
Enterprise investment value judgments: size, development, marketing virtuous cycle
With the scale, R & D, marketing virtuous cycle characteristics of domestic garment accessories business, is expected to become the leader in this process.